Nyvyn & VomeHire — business plan

1.Executive summary

The preferred path. ~350,000 SEK opens Nyvyn properly within three months; ~300,000 SEK funds the founder's runway and VomeHire's first-year tooling. Capital comes from one or two known investors on a simple SAFE or convertible (no board, no info-rights theatre). Cap table stays clean; option to top up later via grants or a proper round remains fully open.

Targets: Nyvyn at target utilisation by month 9; VomeHire at 5–10 paying external venues by month 12.

2.The two ventures

This plan covers two related ventures — deliberately distinct so each can be evaluated, funded and (if necessary) wound down on its own merits.

Nyvyn — the venue

Nyvyn is a disused single-screen cinema in Sweden, owned by the founder, that we intend to bring back into use as a flexible venue for hire. Revenue comes from per-hour and per-package hire of the room (talks, screenings, recordings, meetings). It is operated mostly without staff — automation handles access, climate, lights and AV; a local cleaner handles turnover.

Legal form: most likely enskild firma (sole trader) or a separate aktiebolag if a friends-round or pre-seed makes it warranted. Keeping it separate from Vome AB keeps property-flavoured grants (local development, energy retrofit) cleanly out of the SaaS's books.

VomeHire — the SaaS

VomeHire is a booking and operations SaaS for small venue owners. It owns the booking calendar, the payment flow, the access-control layer and the per-package automation. Nyvyn is its first customer and public showcase; the same product is sold to other small venues (community halls, podcast studios, independent cinemas, art spaces, small meeting rooms).

Legal form: a product line within Vome AB alongside VomeHome and VomeSync.

How they relate

Each venture is independently viable. Nyvyn could run on off-the-shelf tools (Skedda + Stripe + a door-code box) without VomeHire; VomeHire can sell to venues without Nyvyn existing. Together, they reinforce: Nyvyn is the daily test bed and the "see it in production" reference customer; VomeHire gives Nyvyn a software stack that would otherwise have to be assembled from four separate vendors.

Importantly, the founder's existing Vome work already pays for most of VomeHire's engineering. The portal, identity, billing and HA-tunnel stacks built for VomeHome are directly reusable.

3.Nyvyn — the venue

The space

Single-screen Swedish cinema, owner-occupied. Large flat floor (no fixed seats), good projection wall, established mains power and broadband, reasonable acoustics. Walking distance from the founder, which materially lowers operating friction during iteration.

Concept — flexible venue for hire

Rather than reopen as a traditional cinema (a capital-hungry, narrow-audience model), Nyvyn operates as a flexible venue for hire with four primary use modes:

• Talks & presentations — audience seating, projector, mic, recording optional.
• Private screenings — birthday parties, film clubs, family event nights; booker provides the film.
• Recording & podcasts — big-screen monitoring, multiple mics, lighting preset, optional file delivery.
• Workshops & meetings — off-sites, AGMs, training; conference cam, virtual attendees on the big screen.

Operating model

Self-operated. Time-bounded door codes (or NFC) are issued to the booker; a camera at the entrance provides a check-in/checkout audit trail; cleaning and stock turnover is triggered automatically and handled by a local part-time cleaner. An on-call number (the founder, initially) covers the rare cases automation can't.

Music and screening rights (STIM/SAMI) are handled via the booker for events that need them, with a default no-music-licensed mode for meetings and recordings.

What it needs to open

Indicative costs from local quotes plus a margin:

Pricing

Per-hour rates with a two-hour minimum, plus per-package pricing for the configured experiences. Rates calibrated against comparable Swedish venues and intentionally accessible at the bottom:

• Empty-room hourly: 400–600 SEK/hour (€35–€52)
• Business meeting package: ~600 SEK/hour, two-hour minimum
• Private screening package: ~800 SEK/hour, two-hour minimum, snacks add-on
• Recording / podcast package: ~500 SEK/hour, file delivery add-on
• Full-day buy-out: 4,500–6,000 SEK (€390–€520)

Year-one assumes 3–5 hires per week at an average of three hours each at a blended ~550 SEK/hour. This targets ~430,000–720,000 SEK annual revenue at full ramp, before service add-ons.

4.VomeHire — the SaaS

Positioning

VomeHire deliberately aims at the less-corporate end of the venue-hire market: venues whose own customers are small businesses, freelancers, work-from-home users, artists, wedding parties and private events. We're not allergic to corporate bookings — we'll happily take them — but we're not chasing the procurement-led enterprise meeting-room market that Skedda-shaped tools already serve, and the product makes no apology for the warmer, more personal end of the room.

Product

VomeHire is a booking and operations SaaS for small venue owners. It owns:

• A public booking calendar with per-room rules and per-package pricing.
• Stripe checkout, VAT-compliant invoices, refunds and damage-deposit holds.
• Time-bounded access (codes, NFC, e-keys) via off-the-shelf locks (Salto KS, Aqara, Yale, Nuki).
• Per-booking automation: climate, lights, projector, sound and screen presets.
• Check-in / checkout flow with camera-confirmed handover.
• Cleaner notifications, on-call routing, post-event file delivery.

Architecture

Each venue runs a small Home Assistant controller on-site (a Pi or NUC; the venue owner can supply their own or buy one from us). The controller holds the local credentials for locks and AV; the VomeHire portal talks to it outbound over a WireGuard tunnel. The SaaS itself never holds long-lived credentials to the room, and a physical override button in the room always wins.

Pricing

Three subscription tiers plus a small transaction fee, both kept low enough to be a clear win against the alternative of buying separate calendar, lock and AV-control products:

• Starter — 499 SEK/month (€43): one bookable room, up to 50 bookings/month, basic packages.
• Venue — 999 SEK/month (€87): up to three rooms, unlimited bookings, full package library, custom branding.
• Multi-venue — from 1,999 SEK/month (€174): five+ rooms across locations, SLA, white-label option.

A 1% transaction fee sits on top of Stripe's own fees, capped at a sensible per-booking ceiling, and is waived in the first month so trials are friction-free.

Roadmap

• MVP: calendar, Stripe, access codes, basic packages. Drives Nyvyn from day one.
• v1: package library, virtual-attendee streaming preset, cleaner-side mobile flow.
• v2: file delivery (recordings), damage-deposit holds, marketplace listing connectors (Tagvenue, Bookbarn).
• v3: "VomeHire-in-a-box" hardware bundle — HA controller + lock + sensors, pre-configured.

5.Market & opportunity

Hire-able space

Sweden has thousands of small bookable venues — community halls (föreningslokaler), parish halls, scout huts, independent cinemas and film clubs, podcast and photo studios, art and pop-up spaces, sports halls, and small meeting/event rooms. The majority are still operated by a volunteer with a paper diary, or by an owner who takes bookings personally.

The wider EU + UK market for the same category is in the tens of thousands of venues. We don't need anything like a double-digit share to build a healthy business.

Who actually walks through the door

Our target venues are the ones whose own customers are individuals and small businesses: a couple booking a small wedding, a podcaster booking a recording evening, a yoga teacher booking a workshop slot, a small-business owner booking a quarterly off-site. This warmer, less-corporate end of the market is under-served by tools designed for procurement-led enterprise booking.

Practically, that shapes what we build (a "private celebration" package is first-class alongside a "meeting" package), how we price (per-hour with sensible package floors, not enterprise seat-licences), and where we look for inbound (small-business and creative communities, not procurement teams).

Nyvyn itself is a single-line item within the SOM — but a high-quality one, because it doubles as a sales asset.

Why now

• Affordable smart locks and HA-grade integration coverage have arrived in the last 3–5 years; the hardware side is no longer the hard part.
• Hybrid work and online attendance have created steady demand for small meeting venues that can take virtual attendees seriously — not just slap a Zoom call on a TV.
• Energy and staffing costs are squeezing venues that rely on someone being there to open up; automation moves the cost into software.
• Marketplaces (Tagvenue, Spacebase) have proven there's hire-side demand; what's missing is the operations side for the venue.

6.Competition

No single competitor sits where VomeHire does. The nearest groups occupy adjacent niches:

Marketplaces are complementary — a venue can list itself on Tagvenue and accept the booking through VomeHire's flow. The opposition we most need to worry about is "Skedda + a smart lock", and the answer there is the package logic: a configured experience is not a calendar.

7.Go-to-market

GTM is shaped by the less-corporate positioning. We court venues and individual bookers through the channels people in that segment actually use — community word-of-mouth, creative networks, small-business and freelancer groups — rather than enterprise procurement channels.

Nyvyn

• Soft-launch event for the local town, invited friends and existing community contacts. Doubles as a content shoot for the website.
• Listings on Tagvenue-equivalent local platforms, plus a small Google Business presence. Lean into the wedding / private-celebration listings as well as the meeting ones.
• Repeat anchors: identify two or three local recurring bookers (a podcast operator, a community film club, a yoga or workshop teacher, a local training company) and offer a small loyalty rate. Half the year-one calendar can come from a handful of anchors.
• Wedding & celebration channel: small Swedish wedding directories and "alternative venue" lists; a discreet presence at local fairs. Pictures of the venue dressed for a celebration do more work than ad copy.
• No paid advertising in year one. Word-of-mouth in a small town beats a 5,000 SEK Facebook campaign.

VomeHire

• Nyvyn as the case study: a "see how it runs" venue with video walkthroughs.
• Direct sales to peer venues in Sweden and the Nordics — community halls, podcast studios and small wedding/event venues within a 100 km radius, then within Sweden.
• HA-community + small-creator channels: posts on the Home Assistant forum, r/homeassistant, podcast-studio reviewers, and the small-venue / wedding-venue forums. Cheaper and more credible than buying meeting-room ad slots.
• Conference + meet-up presence: small-business, creative-industry and wedding-venue meet-ups, not corporate-events trade fairs. Lower cost, warmer audience.
• Partnerships: with smart-lock vendors (Salto KS, Aqara) for joint marketing, and with smart-home installer networks who can resell setups. Wedding-venue directories on the booking side.

8.Technology & operations

Stack

• Portal: Flask + Bootstrap + Stripe + Auth0, reusing the existing Vome portal.
• On-site control: Home Assistant on a small NUC or Pi at each venue, connected to VomeHire over WireGuard.
• Locks: Salto KS, Aqara, Nuki, Yale — whichever the venue already has, supported through HA integrations.
• AV: Off-the-shelf cameras, mics, projector controls via HA integrations; conferencing through any standard SIP / RTMP endpoint.
• Recording delivery: a small object-storage bucket per venue, with link expiry.
• Monitoring: Sentry for the portal, Prometheus + Grafana for the SaaS side, smartphone notifications for the venue owner.

Cinema operations

• Local part-time cleaner on a fixed per-event rate, notified automatically through VomeHire.
• Energy: heat pump pre-warm scheduled by the booking system; no human required to "turn on the heating".
• Stock (coffee, water, snacks): reordered on a threshold via a small recurring invoice from a local supplier.
• Insurance, GDPR, music licensing handled centrally; on a checklist that runs at incorporation.

9.Funding & projections — Plan B

Use of funds (650,000 SEK)

Year-1 to year-3 revenue path

Instrument and dilution

At the indicative cap and discount, the friends-round investor(s) end up owning roughly 5–8% on a fully-diluted basis at the next priced round. The founder retains comfortably over 90% on the same basis. A small option pool (5–10%) is reserved for a potential second engineer or a part-time hardware engineer.

10.Risks & mitigations

11.Contact

This document is the long form of the slide deck and a stable-mate of the VomeHome business plan. I'm happy to walk through it in person or by call; email me at invest@vome.io.

Financial model, full code base and a guided tour of Nyvyn (in person) are available on request, under NDA where appropriate.

1.Executive summary

The scale-on-the-way-out path. Nyvyn opens to a comfortable standard; the founder goes full-time on Vome immediately; a second engineer joins around month 6; two or three additional Swedish venues are onboarded as paid pilots within the first nine months. By month 18 the goal is 20+ paying venues on VomeHire and a "VomeHire-in-a-box" hardware pilot. Suits an investor who'd rather move quickly and accepts the higher operating cost that comes with it.

2.The two ventures

This plan covers two related ventures — deliberately distinct so each can be evaluated, funded and (if necessary) wound down on its own merits.

Nyvyn — the venue

Nyvyn is a disused single-screen cinema in Sweden, owned by the founder, that we intend to bring back into use as a flexible venue for hire. Revenue comes from per-hour and per-package hire of the room (talks, screenings, recordings, meetings). It is operated mostly without staff — automation handles access, climate, lights and AV; a local cleaner handles turnover.

Legal form: most likely enskild firma (sole trader) or a separate aktiebolag if a friends-round or pre-seed makes it warranted. Keeping it separate from Vome AB keeps property-flavoured grants (local development, energy retrofit) cleanly out of the SaaS's books.

VomeHire — the SaaS

VomeHire is a booking and operations SaaS for small venue owners. It owns the booking calendar, the payment flow, the access-control layer and the per-package automation. Nyvyn is its first customer and public showcase; the same product is sold to other small venues (community halls, podcast studios, independent cinemas, art spaces, small meeting rooms).

Legal form: a product line within Vome AB alongside VomeHome and VomeSync.

How they relate

Each venture is independently viable. Nyvyn could run on off-the-shelf tools (Skedda + Stripe + a door-code box) without VomeHire; VomeHire can sell to venues without Nyvyn existing. Together, they reinforce: Nyvyn is the daily test bed and the "see it in production" reference customer; VomeHire gives Nyvyn a software stack that would otherwise have to be assembled from four separate vendors.

Importantly, the founder's existing Vome work already pays for most of VomeHire's engineering. The portal, identity, billing and HA-tunnel stacks built for VomeHome are directly reusable.

3.Nyvyn — the venue

The space

Single-screen Swedish cinema, owner-occupied. Large flat floor (no fixed seats), good projection wall, established mains power and broadband, reasonable acoustics. Walking distance from the founder, which materially lowers operating friction during iteration.

Concept — flexible venue for hire

Rather than reopen as a traditional cinema (a capital-hungry, narrow-audience model), Nyvyn operates as a flexible venue for hire with four primary use modes:

• Talks & presentations — audience seating, projector, mic, recording optional.
• Private screenings — birthday parties, film clubs, family event nights; booker provides the film.
• Recording & podcasts — big-screen monitoring, multiple mics, lighting preset, optional file delivery.
• Workshops & meetings — off-sites, AGMs, training; conference cam, virtual attendees on the big screen.

Operating model

Self-operated. Time-bounded door codes (or NFC) are issued to the booker; a camera at the entrance provides a check-in/checkout audit trail; cleaning and stock turnover is triggered automatically and handled by a local part-time cleaner. An on-call number (the founder, initially) covers the rare cases automation can't.

Music and screening rights (STIM/SAMI) are handled via the booker for events that need them, with a default no-music-licensed mode for meetings and recordings.

What it needs to open

Indicative costs from local quotes plus a margin:

Pricing

Per-hour rates with a two-hour minimum, plus per-package pricing for the configured experiences. Rates calibrated against comparable Swedish venues and intentionally accessible at the bottom:

• Empty-room hourly: 400–600 SEK/hour (€35–€52)
• Business meeting package: ~600 SEK/hour, two-hour minimum
• Private screening package: ~800 SEK/hour, two-hour minimum, snacks add-on
• Recording / podcast package: ~500 SEK/hour, file delivery add-on
• Full-day buy-out: 4,500–6,000 SEK (€390–€520)

Year-one assumes 3–5 hires per week at an average of three hours each at a blended ~550 SEK/hour. This targets ~430,000–720,000 SEK annual revenue at full ramp, before service add-ons.

4.VomeHire — the SaaS

Positioning

VomeHire deliberately aims at the less-corporate end of the venue-hire market: venues whose own customers are small businesses, freelancers, work-from-home users, artists, wedding parties and private events. We're not allergic to corporate bookings — we'll happily take them — but we're not chasing the procurement-led enterprise meeting-room market that Skedda-shaped tools already serve, and the product makes no apology for the warmer, more personal end of the room.

Product

VomeHire is a booking and operations SaaS for small venue owners. It owns:

• A public booking calendar with per-room rules and per-package pricing.
• Stripe checkout, VAT-compliant invoices, refunds and damage-deposit holds.
• Time-bounded access (codes, NFC, e-keys) via off-the-shelf locks (Salto KS, Aqara, Yale, Nuki).
• Per-booking automation: climate, lights, projector, sound and screen presets.
• Check-in / checkout flow with camera-confirmed handover.
• Cleaner notifications, on-call routing, post-event file delivery.

Architecture

Each venue runs a small Home Assistant controller on-site (a Pi or NUC; the venue owner can supply their own or buy one from us). The controller holds the local credentials for locks and AV; the VomeHire portal talks to it outbound over a WireGuard tunnel. The SaaS itself never holds long-lived credentials to the room, and a physical override button in the room always wins.

Pricing

Three subscription tiers plus a small transaction fee, both kept low enough to be a clear win against the alternative of buying separate calendar, lock and AV-control products:

• Starter — 499 SEK/month (€43): one bookable room, up to 50 bookings/month, basic packages.
• Venue — 999 SEK/month (€87): up to three rooms, unlimited bookings, full package library, custom branding.
• Multi-venue — from 1,999 SEK/month (€174): five+ rooms across locations, SLA, white-label option.

A 1% transaction fee sits on top of Stripe's own fees, capped at a sensible per-booking ceiling, and is waived in the first month so trials are friction-free.

Roadmap

• MVP: calendar, Stripe, access codes, basic packages. Drives Nyvyn from day one.
• v1: package library, virtual-attendee streaming preset, cleaner-side mobile flow.
• v2: file delivery (recordings), damage-deposit holds, marketplace listing connectors (Tagvenue, Bookbarn).
• v3: "VomeHire-in-a-box" hardware bundle — HA controller + lock + sensors, pre-configured.

5.Market & opportunity

Hire-able space

Sweden has thousands of small bookable venues — community halls (föreningslokaler), parish halls, scout huts, independent cinemas and film clubs, podcast and photo studios, art and pop-up spaces, sports halls, and small meeting/event rooms. The majority are still operated by a volunteer with a paper diary, or by an owner who takes bookings personally.

The wider EU + UK market for the same category is in the tens of thousands of venues. We don't need anything like a double-digit share to build a healthy business.

Who actually walks through the door

Our target venues are the ones whose own customers are individuals and small businesses: a couple booking a small wedding, a podcaster booking a recording evening, a yoga teacher booking a workshop slot, a small-business owner booking a quarterly off-site. This warmer, less-corporate end of the market is under-served by tools designed for procurement-led enterprise booking.

Practically, that shapes what we build (a "private celebration" package is first-class alongside a "meeting" package), how we price (per-hour with sensible package floors, not enterprise seat-licences), and where we look for inbound (small-business and creative communities, not procurement teams).

Nyvyn itself is a single-line item within the SOM — but a high-quality one, because it doubles as a sales asset.

Why now

• Affordable smart locks and HA-grade integration coverage have arrived in the last 3–5 years; the hardware side is no longer the hard part.
• Hybrid work and online attendance have created steady demand for small meeting venues that can take virtual attendees seriously — not just slap a Zoom call on a TV.
• Energy and staffing costs are squeezing venues that rely on someone being there to open up; automation moves the cost into software.
• Marketplaces (Tagvenue, Spacebase) have proven there's hire-side demand; what's missing is the operations side for the venue.

6.Competition

No single competitor sits where VomeHire does. The nearest groups occupy adjacent niches:

Marketplaces are complementary — a venue can list itself on Tagvenue and accept the booking through VomeHire's flow. The opposition we most need to worry about is "Skedda + a smart lock", and the answer there is the package logic: a configured experience is not a calendar.

7.Go-to-market

GTM is shaped by the less-corporate positioning. We court venues and individual bookers through the channels people in that segment actually use — community word-of-mouth, creative networks, small-business and freelancer groups — rather than enterprise procurement channels.

Nyvyn

• Soft-launch event for the local town, invited friends and existing community contacts. Doubles as a content shoot for the website.
• Listings on Tagvenue-equivalent local platforms, plus a small Google Business presence. Lean into the wedding / private-celebration listings as well as the meeting ones.
• Repeat anchors: identify two or three local recurring bookers (a podcast operator, a community film club, a yoga or workshop teacher, a local training company) and offer a small loyalty rate. Half the year-one calendar can come from a handful of anchors.
• Wedding & celebration channel: small Swedish wedding directories and "alternative venue" lists; a discreet presence at local fairs. Pictures of the venue dressed for a celebration do more work than ad copy.
• No paid advertising in year one. Word-of-mouth in a small town beats a 5,000 SEK Facebook campaign.

VomeHire

• Nyvyn as the case study: a "see how it runs" venue with video walkthroughs.
• Direct sales to peer venues in Sweden and the Nordics — community halls, podcast studios and small wedding/event venues within a 100 km radius, then within Sweden.
• HA-community + small-creator channels: posts on the Home Assistant forum, r/homeassistant, podcast-studio reviewers, and the small-venue / wedding-venue forums. Cheaper and more credible than buying meeting-room ad slots.
• Conference + meet-up presence: small-business, creative-industry and wedding-venue meet-ups, not corporate-events trade fairs. Lower cost, warmer audience.
• Partnerships: with smart-lock vendors (Salto KS, Aqara) for joint marketing, and with smart-home installer networks who can resell setups. Wedding-venue directories on the booking side.

8.Technology & operations

Stack

• Portal: Flask + Bootstrap + Stripe + Auth0, reusing the existing Vome portal.
• On-site control: Home Assistant on a small NUC or Pi at each venue, connected to VomeHire over WireGuard.
• Locks: Salto KS, Aqara, Nuki, Yale — whichever the venue already has, supported through HA integrations.
• AV: Off-the-shelf cameras, mics, projector controls via HA integrations; conferencing through any standard SIP / RTMP endpoint.
• Recording delivery: a small object-storage bucket per venue, with link expiry.
• Monitoring: Sentry for the portal, Prometheus + Grafana for the SaaS side, smartphone notifications for the venue owner.

Cinema operations

• Local part-time cleaner on a fixed per-event rate, notified automatically through VomeHire.
• Energy: heat pump pre-warm scheduled by the booking system; no human required to "turn on the heating".
• Stock (coffee, water, snacks): reordered on a threshold via a small recurring invoice from a local supplier.
• Insurance, GDPR, music licensing handled centrally; on a checklist that runs at incorporation.

9.Funding & projections — Plan C

Use of funds (2,500,000 SEK)

Year-1 to year-3 revenue path

10.Risks & mitigations

11.Contact

This document is the long form of the slide deck and a stable-mate of the VomeHome business plan. I'm happy to walk through it in person or by call; email me at invest@vome.io.

Financial model, full code base and a guided tour of Nyvyn (in person) are available on request, under NDA where appropriate.